Hot desking isn't Zoom's first move addressing a hybrid work world. "The workforce is already fatigued with too many digital tools, so Zoom's experience needs to be compelling enough to change entrenched habits."
It's one of the headwinds providers will contend with as they roll out new solutions.īut "if integrated apps and the new experience aren't useful or sticky enough, this new solution might simply be used as video-enabled Zoom rooms, which isn't anything new," said Marshall. "By combining the digital and physical components of work with this new hot desking capability, Zoom is hoping to become the default starting point and hub for the workday regardless of where someone sits on any given day," said Marshall in an email.Įmployees are getting tired of video conferencing tools, following 18 months of continual use. Workers start their days with email or collaboration tools such as Microsoft Teams or Slack, but now Zoom is attempting to push its technology to the forefront of the daily experience, according to Carrie Marshall, CEO of Talk Social to Me. The move is also trying to grab executive attention, as PwC found nearly half of tech leaders plan to enable tech solutions to enable effective hybrid work. Seven in 10 workers whose employers offer flexible work policies say they intend to adopt a hybrid model, according to data from Mercer. Zoom's upgrade responds, partly, to workplace preference.
The goal is to convince users to choose their products as the center of the work universe. The squabble in the software vendor market continues, with providers aiming to accommodate the hybrid workforce.